In partnership with Heineken and the Melbourne Formula One, we launched an interactive competition campaign. Fans took a custom questionnaire to identify their unique fandom persona and received a personalised fan helmet illustration. The campaign also offered a chance to win Formula One tickets and was widely promoted across social media and web platforms. It successfully increased brand awareness and deepened the connection between fans, Heineken, and the Formula One community.
Heineken F1 Fan type
Client
Heineken
Year
2023
Category
Sports/Alcohol
Type of work
Art Direction
Illustration
Animation
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